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Premium car dealerships.

Keep your customers relaxed whilst they browse, consult documents or wait for aftersales completion. Avoid broadcasting spoken voice and keep the vibe modern and fresh.

WATCH WITH SOUND

Premium car dealerships.

It’s now more critical than ever to offer a premium showroom experience for customers visiting premium car dealerships. With increasing momentum from online retailers the  audio experience throughout the dealership needs to deliver a tangible dimension to a customer’s perception of the dealership.

In order to create that premium feeling there needs to be a mix of modern and classic luxurious beats, covering everything from deep lounge house to Balearic beats. There needs to be a fine balance between the old and new to appeal to all ages of customers. It needs to be trendy and cool but at the same time unobtrusive and reassuring.

Premium car dealerships differ from most retail experiences. The customer is likely to visit more than once for viewing and test drives, meaning there needs to be an immediate impact as soon as they walk through the door. The process of purchasing the car can take a couple of hours as part-exchange values are negotiated, finance agreements read and signed, and dates confirmed. If the audio experience is abrasive or interrupted (announcements or adverts) then a major element of the premium car dealership is it’s main weakness for audio: high ceilings, hard floors and sound reflection from all the cars in the showroom.

When the spoken word is broadcast, it can feel more like an announcement like those for ‘the next train arriving’ and can disrupt the flow of many customer processes: admiring the car, checking their understanding of finance documents, reading the demands and needs information, arranging services and repairs, agreeing to any major necessary work required… the list goes on. Commercial radio or local radio will have a detrimental impact on the customer experience and may even turn potential customers away.

I’ve spent many hours in my local BMW dealership waiting for servicing or browsing for a new car and I wrote a blog post about it. Click here to read the blog post or click the image below.

Premium-Car-Dealer-Blog

The sample playlist covers multiple genres based around the themes of generating a luxurious vibe, allowing space for customers to think, generating a warm and welcoming atmosphere, and supporting conversations being held whilst feeling modern. Too many crooning classics or soft rock will make the dealership feel dated at a pivotal moment for electric vehicles and future technology.

I love cars almost as much as I love music so I’d be especially excited to help you with your premium car dealership playlisting requirements. Matching music to large purchase experiences such as the unusually long dwell time (in hours) of customers means the audio experience has to be right to boost sales and retain customers.

Premium-Car-Dealer

Premium Car Dealership


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ℹ DESCRIPTION

Welcome your customers with a relaxing and luxurious vibe with space to breathe and hold conversations. Multiple styles to cover retail and aftersales.

⏱ LENGTH

42 tracks, 3 hours 21 minutes

📅 INFO LAST UPDATED

8th January 2023

 

 

Specific venues.

Explore other specific venues.

Luxury Boutiques

Fresh, modern and luxury beats to entertain and retain your customers whilst they browse. Increase dwell time with an engaging and consistent playlist.

Modern Busy Restaurants

4pm to 8pm timed playlist for modern busy restaurants with informal and brisk service. Upbeat and lively with luxurious beats.

Premium Car Dealerships

Welcome your customers with a relaxing and luxurious vibe. Space to breathe and hold conversations. Multiple styles to cover retail and aftersales.

The Bar By Day

Lounging, brunch, coffee, afternoon relaxation in daytime bars. Perfect for lounge bars, café bars, coffee bars and informal all day dining venues.

Weddings

Make your perfect day with a carefully curated and personalised selection of tracks. A unique service for couples and venue stock offerings.

Events and venues.

Explore events and venues overviews.

Hospitality

Make your experience memorable and entertaining with room for conversation for guests in cafés, bars, restaurants, hotels, exhibitions, weddings and more.

Leisure

Cinema lobbies, fitness centres, spas, active pursuits: staging areas and winners’ podium, bowling alleys, sports. Sorted high energy to low energy.

Retail

Car and furniture showrooms, boutiques, shops, bakeries, jewellers, florists… anywhere that sells something. From luxury to upbeat and popular.

Service

Workshops: car service, computer repair, waiting areas. Barbers and hairdressers. Click and collect waiting areas. Enable conversations to be heard.

Travel

First class lounges, aircraft boarding, in-flight and waiting areas. Travel agents: in-store and promotional. Enhance your customers’ escapist dreams.

Virtual

Online product tours for high value purchases such as cars and houses. Online meetings, lobbies and shows. On-hold music. Soundtrack for your brand.

Latest news.

What’s on my mind? All the latest thinking and ideas at HumanPlaylistr.

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Your message was sent successfully. Thanks, and I'll be in touch as soon as I can. I look forward to helping you with your playlist requirements! --Chris, Founder and Music Consultant @HumanPlaylistr.

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How can I help?

Look for information here about playlists for events and venues such as weddings, luxury boutiques, premium car dealerships, modern busy restaurants, bars, cafes or any type of venue. You can also search for plans, pricing, delivery, playback and how to hire me. This search also covers blog posts. Send me a message if you can't find what you're looking for!

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