Luxury boutiques cater for a unique customer looking for a premium retail or hospitality experience, such as clothes boutiques, independent hotels and stylish salons. The playlist needs to encourage increased dwell times by entertaining customers without being too intrusive. This playlist contains luxurious, modern beats which are not really in the charts but cater for a more specific taste.
I researched many luxury playlists as labelled on Spotify and other locations. I didn’t necessarily agree with the rather insipid and languid style of these playlists and found them to be a bit joyless and uninspiring. However, they certainly fit the bill for ultra-luxurious enivoronments so my aim here was to cover mid-to-top end retail.
First up: it probably won’t work in every luxury retail or hospitality venue, specifically very high value and slow moving purchase environments. This means jewellery and watch retailers, premium car dealerships (see here instead) or very relaxed services such as beauty salons, hotel lobbies or consultation environments.
It will work for luxury clothes boutiques that are looking for an uplift in energy over the playlists I could already find. I can, of course, tweak the playlists to calm them down or liven them up, so the sampler below only covers a selection of tracks.
This playlist has an even and level energy level. Whilst there are a few peaks and troughs, especially in bpm to give the listener’s ears something to track and notice subtle changes, the overall mood is uplifting and fresh when heard in context. This playlist can also be played in shuffle mode to avoid repetition and a feeling of relentless music that sounds very similar.. This sample is only 37 tracks long but for your retail or hospitality venue it can easily be lengthened and other genres included with the same vibe, allowing for very long playlists to change for regular customers (and staff) without amending the playlist very frequently.
Why not have a listen to the sample playlist below and get in touch to see how I can help you define your premium audio experience in your luxury venue?
Fresh, modern and luxury beats to entertain and retain your customers whilst they browse. Increase dwell time with an engaging playlist.
37 tracks, 2 hours 37 minutes
18th March 2022