“The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.”

Angela Ahrendts, FORMER SVP OF RETAIL, APPLE INC.

Retail covers so many environments, from car showrooms, shops, boutiques, furniture stores, supermarkets… you name it, it probably sells something. The demographic of customers can be incredibly varied; is the venue very stylistic and targeted at a specific market or is it an open environment where anyone and everyone might be a customer?

Why not just broadcast the radio? In certain circumstances this can be a great idea and can instantly provide ever-changing listening. But it can be interrupted with too much chat that’s difficult to hear, or if it’s a quick service environment adverts may cover the entire duration of your customer’s visit.

Playlists for retail need to align with brand values and the intended customer experience. Carefully selected playlists can enhance customer perception and enhance your brand. Whether it’s daytime classics, electronic dance, current chart or retro funk, all selections are tested in intentionally poor acoustic environments; lots of background noise, small speakers, and ensuring conversation can be heard. Whilst some retail venues have great sound systems, others may not be so fortunate.

Playlists can also be customised for retail events. Perhaps you’re holding a reward card-holder sale preview evening, or you’re hosting a pre-teen birthday party? Or you’re holding an event that ties in with a particular season? Do you run a car showroom with evening viewings for loyal customers?

The selection below is a sample of what works in multiple environments but covers multiple genres. Ideally I would visit your retail venue and align closely with your intentions for the physical premises, be it small luxury boutique with natural materials to trendy clothes stores with digital signage and the very latest technology.

From one-off events to recurring sales, get in touch for a free, no-obligation chat. Don’t forget to check out the related playlists below or take a look at the other venue playlists.

Sample Retail Playlist

Sampler: Retail


▶ DIRECT LINK

https://spoti.fi/3oGqfuG

ℹ DESCRIPTION

Retail Venues. Car and furniture showrooms, boutiques, shops, bakeries, jewellers, florists… anywhere that sells something.

(See also Venue Sampler: Travel, The Bar By Day, Mindspace, Seasonal Playlists)

⏱ LENGTH

30 tracks, 2 hours 0 minutes

📅 INFO LAST UPDATED

4th February 2021


Related Playlists

Sampler: Travel


▶ DIRECT LINK

https://spoti.fi/3sqbvmS

ℹ DESCRIPTION

Travel Venues. Airlines: first class lounges, aircraft boarding, in-flight. Waiting areas. Travel agents: in-store and promotional.

⏱ LENGTH

25 tracks, 2 hours 1 minute

📅 INFO LAST UPDATED

14th January 2021

The Bar By Day


▶ DIRECT LINK

https://spoti.fi/2IpGU6s

ℹ DESCRIPTION

Lounging, brunch, coffee, afternoon relaxation in the bar. If I owned a bar, I’d want to hear these upbeat tunes during the day. Originally this playlist was called “Tracks I wished Radio 2 would play.”

⏱ LENGTH

87 tracks, 5 hours 52 minutes

📅 INFO LAST UPDATED

15th November, 2020

Mindspace


▶ DIRECT LINK

https://spoti.fi/3qLPVsi

ℹ DESCRIPTION

A selection of tracks to give your mind space to wander and float. Not just ambient tracks but hopefully tracks you can relax to.

⏱ LENGTH

25 tracks, 2 hours 6 minutes

📅 INFO LAST UPDATED

9th December, 2020

Christmas


▶ DIRECT LINK

https://spoti.fi/2IBkT4Y

ℹ DESCRIPTION

New Christmas songs, classics, covers and remixes. Start your Christmas party or cosy up by the fire. Something for everyone.

⏱ LENGTH

44 tracks, 2 hours 24 minutes

📅 INFO LAST UPDATED

14th November, 2020

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